We find ourselves in a world that is practically digitized, and the different forms of existing commerce must adjust precisely to this digitization. And mass messaging is one of the many ways to take product advertising to another level.
Although many qualify text messages as obsolete, there is evidence of its potential when selling because it is a relatively private and immediate way to communicate about the availability or promotion of a specific product.
In this article we will teach you all about SMS Marketing, its scope, how to use it and much more.
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What is SMS?
The concept of SMS refers to telephone messaging, with the particularity that the messages are of short length.
This methodology has been in use for several decades and, despite the many technological advances, it is still of great importance due to the immediacy and closeness experienced with this communication method.
Regarding this concept, it is also important to point out that it is possible through the inclusion of specific data of the user and the company, which is basically the telephone number, but elements such as time, date of sending and receiving the text are also displayed.
What does SMS mean?
SMS is an acronym that stands for short messaging, i.e., not exceeding 160 characters for each message, which in English is: Short Message Service.
Currently, the short SMS mass messaging service is available for different networks, either 4G or 5G, although it is true that every day its use is very specific, it is still a current medium for its functionality and ease of use.
What is SMS Marketing?
This type of messaging is adjustable to the different ways of digital marketing, since it allows communication between customers or consumers and manufacturers or providers of the corresponding service.
The concept refers to a direct communication platform between the customer and the provider (company), which generates commitment, reliability, and innovation.
Bulk SMS are constantly used to offer a product, to promote it, but in a more personal or direct way with the potential customer, so there are no intermediaries, or it is not collective, compared to other strategies such as social networks, which are a little more impersonal.
In addition to offering a product, this methodology allows making sales and obtaining knowledge of customers, making an optimal market research.
The market for telephone messaging has been gradually increasing recently, reaching 50 million users by the year 2021, since in addition to being simple, it does not require extra applications on the cell phone.
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Because of these figures, SMS Marketing is considered one of the biggest trends in marketing and that is why large and small companies have decided to implement it in their marketing strategy.
But not only for being a trend, also for the fact of being so versatile, since, it can be used for:
- To make announcements or reminders.
- To generate customer affection for the brand.
- You can make contests to attract customers.
- To make promotions by coupons, that is to say, a percentage of discount when using the message as a coupon.
- Inform the customer of possible offers on certain products.
With PYM, companies will be able to send SMS to their contact lists without problems and with a whole strategy behind to create effective communications.
